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Best Buy Thinks Outside the Box With Mobile Life Stores

Consumer spending may be flat or declining but Best Buy is hoping to combat that by purpose-building stores to focus on one of the more stable areas in our mixed-up economy: wireless.

This week the retailer said it would build Mobile Life Stores, starting in Chicago, Minneapolis and Washington, D.C. These will be larger than the existing Best Buy Mobile stores but smaller than its generalist big box stores, coming in around 3,000 square feet. Experience zones will show off handsets but also laptops and a range of mobile-connected consumer electronics gadgets.


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